Luma Jasim Bourisly is a senior expert in the creative economy, innovation and future readiness, with more than three decades of experience across government, corporate leadership and strategic advisory in the UAE.

The Artepreneur Program is a professional development and entrepreneurship program designed to empower creative professionals to transform their artistic talent into sustainable, structured, and profitable businesses
The program supports creatives in making the transition from individual creative practice to a structured business, equipping them with practical knowledge, market-ready skills, and entrepreneurial tools to build and grow their ventures
The first cohort is designed specifically for image creators and photographers, providing a tailored understanding of the creative industry, business development, branding, pricing, client management, and market opportunities
The program aligns with Dubai’s creative economy objectives and SME development strategies, contributing to the growth of a dynamic creative sector and enabling creatives to establish sustainable businesses within the UAE
– The Artepreneur Program is a professional development and entrepreneurship training program designed to help creative professionals transform their artistic talent into sustainable and profitable businesses. – An entrepreneurial transformation Program designed for creatives (In the first Cohort, designed for image creators and photographers) – the transition from individual practice to structured business activity, aligned with Dubai’s creative economy objectives and SME development strategies.
The program is designed for: – Photographers – Image Creators – Visual artists – Story board artists – Content creators – Designers – Creative freelancers – Emerging creative entrepreneurs – Creative professionals seeking business growth
Yes. The program accommodates both emerging creatives and established professionals looking to strengthen their business and entrepreneurial skills.
Unlike technical artistic training, the Artepreneur Program focuses on: – Business development – Personal branding – Marketing and sales – Pricing strategies – Client acquisition – Financial management – Growth and scalability IN BRIEF: READY TO TRANSFORM YOUR ART, PASSION and CREATIVITY INTO A SUSTAINABLE INCOME (Business)
No. Participants should demonstrate a serious interest in developing a creative career or business, but extensive professional experience is not mandator
Not necessarily. The program primarily focuses on entrepreneurship and business development.
:Typically participants should be
18years and above
Passionate about creative industries
Committed to attending all sessions
:The program usually runs over 6 days within 2 weeks 26 hours in total
Program Schedule
Weekday Sessions: Tuesday & Wednesday, 5:00 PM – 9:00 PM (4 hours per day)
Weekend Session: Saturday, 10:00 AM – 4:00 PM (6 hours)
Typical modules includes:
– Creative Economy Fundamentals – Entrepreneurial Mindset – Industry suply chain Branding and Positioning – Business Models – Marketing Strategy – Social Media and Digital Presence – Client Management – Pricing and Negotiation – Financial Planning – Legal Fundamentals – Portfolio Development – Pitching and Presentation Skills
The program combines: – Interactive workshops – Case studies – Group exercises – Real-world projects – Mentoring sessions – Practical business development assignments
Of course, Participants may receive coaching, mentoring, or expert feedback sessions on apointments as part of the program during the two weeks
Participants should leave with: – A clearer business vision – Personal brand strategy – Marketing plan – Pricing framework – Revenue generation strategy – Roadmap – Professional network
The primary focus is entrepreneurship. Artistic improvement may occur indirectly through professional feedback.
Yes. The program often includes guest speakers, mentors, successful entrepreneurs, and creative industry leaders.
Yes. Pricing strategies, value-based pricing, and financial sustainability are key components.
Yes. Participants learn: – Social media strategy – Content creation – Personal branding – Digital marketing fundamentals
Participants who successfully complete the program generally receive a certificate of completion.
6 days
New Economy Academy, Emirates Towers, Dubai
26 Hours
Cohort 1 (English)
29 September – 3 October
6000 AED