With more than 20 years of experience across advertising, branding, social media, events, campaigns, and creative direction, Karla has built her career around one central question: how do we turn ideas into stories, experiences, and brands that people actually care about? Today, her work sits at the intersection of branding, marketing, creativity, and AI. Through Mad Tea, she helps brands and leaders find greater clarity in their positioning, sharpen their storytelling, and explore how emerging technology can become a catalyst for creativity and growth. Karla also leads workshops on branding, marketing, and AI, bringing two decades of real-world creative experience into the classroom. Her approach goes beyond teaching tools. She encourages people to question, experiment, connect ideas, and develop the strategic and creative judgment needed to work intelligently with AI. At the heart of her work is a belief that feels increasingly important in the age of AI: technology can expand what we are capable of, but curiosity, imagination, and human judgment determine what is worth creating.